Our Universe


Racoon Outdoor was founded in Copenhagen, Denmark in 2012 as part of the Pure Kids A / S group.
Racoon Outdoor is a kids-outerwear brand full of passion for the outdoors! Our range of products can stand the test of time and all kinds of weather! We design our outerwear with active kids in mind!

For us, children always come first. Therefore, the collections are inspired by imagination and play with lots of fun colors and playful prints.

Our products fit and adapt to the child's needs, especially allowing for free movement.

Once your child outgrows their Racoon Outdoor outerwear, we encourage you to pass it down from child to child.


Pure Kids A/S was founded in 2004 by Pernille Bentzen.
In 2020, the company changed hands, and Pure Kids A/S is now a part of
The DENA group www.dena.dk
Our showroom is located in Birkerød north of Copenhagen.
We strive to be an attractive workplace with a natural focus on diversity, skills, gender and nationality.
One of our strongest company values ​​is decency. This applies to everything we do, from the development and design of high-quality children's clothing to collaborations with suppliers and of course our customers.